What is Step2’s 2-in-1

Amazon

Amazon is the world’s largest online retailer, with 1.3 million employees and a net revenue of $386 billion in 2020. The company holds a dominant position in the U.S. online retail market, owning 38.7% of the market share in 2020.

Walmart

Walmart is a multinational retail corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. It is one of the largest companies in the world with a total revenue of $559 billion in 2020. Walmart’s online store is also a major player in the e-commerce industry, with an estimated 160 million unique visitors per month. The company has over 11,000 stores in 27 countries and employs more than 2.2 million people worldwide. Walmart is known for its competitive pricing, which has contributed to its success in the retail industry. The Walmart brand has a strong presence on social media, with over 35 million followers across various platforms. [Sources: Forbes, Walmart, Statista]

 

Target

Target is a retail corporation based in the United States that offers a wide range of products such as clothing, electronics, and groceries. In 2020, Target’s total revenue was $92.4 billion, and the retail chain had 1,868 stores across the United States. With a ranking of 45th in the world and 19th in the United States, Target is one of the largest retailers globally. As of 2021, Target has more than 350,000 employees working in its stores and headquarters worldwide.

Kohl’s

Kohl’s is a major US retail corporation with over 1,100 stores across the country. In 2020, the company had a revenue of $18.7 billion and was ranked #152 on the Fortune 500 list.

 

Bed Bath & Beyond

Bed Bath & Beyond is a retail company that was founded in 1971 and has more than 1,500 stores. In 2019, the company reported a revenue of $12.027 billion.

Wayfair

Wayfair is an e-commerce platform that primarily sells home goods and furniture. Founded in 2002 and headquartered in Boston, Massachusetts, Wayfair has over 200 million website visitors each month, making it one of the most popular online destinations for home decor and furnishings. In 2019, the company reported a revenue of US$ 9.13 billion and employed over 16,900 people. With its extensive product range and dedicated customer base, Wayfair is a significant player in the online home goods market.

 

Buy Buy Baby

Looking for a one-stop-shop for all of your baby needs? Look no further than Buy Buy Baby! With 135 locations across the United States and over 1 million online orders per year, Buy Buy Baby has become a go-to destination for parents and parents-to-be. In fact, Buy Buy Baby brings in an annual revenue of $3 billion. So why shop anywhere else? With so many convenient locations and an online store at your fingertips, Buy Buy Baby is the perfect place to find everything you need for your little ones.

Sources: https://www.buybuybaby.com/store/static/storeLocator/, https://www.ibisworld.com/united-states/buy-buy-baby-inc/vhivd/

Step2 Direct

Step2 Direct is an online retailer that offers a range of child-oriented products, including toys, play kitchens, and outdoor equipment. With an annual revenue of $110 million, Step2 Direct holds a market share of 30%. The company offers more than 300 different products on its website, and all products are made in the USA. Step2 Direct’s mission is to provide parents with high-quality products that encourage children to play and learn. The company’s commitment to American-made products fulfills its promise of longevity and durability.

 

YouTube

YouTube is a video sharing platform that was founded in 2005. It currently has over 2 billion daily active users and 30 million monthly active users. On a daily basis, users watch a total of 1 billion hours of videos on the platform. YouTube is a popular platform, with 81% of total internet users reporting using it.

Consumer Reports

Consumer Reports is a non-profit organization that was founded in 1936. They provide product reviews, ratings, and research for various consumer goods and services. With an annual revenue of $239.57 million, Consumer Reports has a total of 700 employees. Their website has a traffic rank of 1,012 and they have 6.5 million followers across their social media platforms. These statistics show that Consumer Reports is a highly reputable source for unbiased product information and evaluation.
https://www.youtube.com/watch?v=45-e3SfXRD4
 

Pinterest

Pinterest is a social media platform that allows users to discover and save ideas for projects, recipes, fashion, and more. The platform has 250 million monthly active users and boasts over 200 billion pins. With 4 billion boards, Pinterest offers a unique way for users to organize and save their interests. The platform is particularly popular among women, with 81% of users being female. Pinterest is a valuable tool for businesses and content creators, as it drives more referral traffic than Twitter, Reddit, and LinkedIn combined. (Source: Hootsuite)

Parents Magazine

“Parents Magazine” is a monthly publication that was founded in 1926. With a total circulation of 2.2 million, it is a highly reputable source for new parents and families. Their website, www.parents.com, provides a wealth of information on parenting, family life, health, and child development. They cover topics such as pregnancy, baby gear, toddler activities, parenting tips, and family travel. If you are a new parent or an experienced one looking for reliable advice and information, “Parents Magazine” is an excellent resource that you can trust.

 

Instagram

Instagram is a social media platform with over 1 billion active monthly users, of which 500 million use the platform on a daily basis. On average, users spend 28 minutes per day scrolling through their feeds and engaging with content. Over 71% of Instagram users are under the age of 35. These statistics show that Instagram is a powerful tool for reaching a younger demographic and promoting engagement with content.

Toys R Us

Toys R Us is a well-known toy store chain that has been around for over 70 years. In 2017, the company declared bankruptcy, leading to the closure of all its stores in the United States. However, the brand still has recognition among consumers, with over 10,000 searches per month for the keyword “Toys R Us”. Despite being out of business, the brand still holds value in the toy industry with a CPC of $1.35 and a competition score of 0.58. This indicates that there is still interest in the Toys R Us brand and suggests the potential for revival or a new iteration of the brand.

 

eBay

EBay, an online marketplace, has been a popular platform for both buyers and sellers since its inception in 1995. According to Statista, eBay’s revenue was $10.27 billion in 2020. As of 2021, eBay has 187 million active buyers and 19 million active sellers. eBay has a 5.7% US ecommerce market share as of Q1 2021, according to eMarketer. In addition, the eBay mobile app has been downloaded over 366 million times as of September 2021. With over 2 billion live listings at any given time, eBay continues to be a popular shopping destination for many consumers.

Fat Brain Toys

Fat Brain Toys is an e-commerce company specializing in toys and games for children. The company was founded in 2002 and is headquartered in Elkhorn, Nebraska, United States. Fat Brain Toys has a vast collection of over 1,800 products that are sold worldwide. The highly optimized search engine and strategies for Google have ensured that the company has an outstanding traffic ranking of 117,757, making it one of the leading toy retailers on the web. The company’s dedicated team employs between 51-200 staff members and is committed to sustaining quality toys that provide enjoyable learning experiences for kids.

 

Albee Baby

Albee Baby is a brand that offers a wide variety of baby gear and supplies. According to Alexa, as of September 2021, the website traffic rank for Albee Baby is 95,391. Semrush reports that the website has over 6,000 organic keywords, and Ahrefs shows that there are over 6,000 backlinks to the website. These statistics indicate that Albee Baby is a well-established and popular brand in the baby industry with a strong online presence.

Diapers.com

Diapers.com is an online store that specializes in baby products and household essentials. Founded in 2005 and based in New Jersey, it is a subsidiary of Quidsi, Inc. The website receives around 1.2 million monthly visitors and is estimated to generate an annual revenue of $180 million. The online store offers a wide range of baby products such as diapers, wipes, formula, and toys, along with household essentials like detergent and cleaning supplies.

 

Rave Reviews

Step2’s 2-in-1 for “Rave Reviews” is a versatile sports toy that combines both T-ball and golf. With a 95% positive review rating and an overall rating of 4.7 out of 5, it is a popular option for parents with young children. The recommended age range for this toy is between 2 and 6 years old.

The Toy Insider

“The Toy Insider” is a popular website that provides comprehensive and trustworthy reviews, news, and articles on all things related to children’s toys. With over 2.6 million website visits per month, “The Toy Insider” has become a go-to resource for parents and caregivers looking for the latest and greatest toys for kids. The website also has a strong social media presence with 215,000 Facebook followers, 18,700 Twitter followers, and 41,800 Instagram followers. In addition to its informative content, “The Toy Insider” has earned a reputation for its credibility, having won 13 toy awards to date.