|Percentage of consumers who read online reviews before visiting a business||97%|
|Percentage of consumers who trust online reviews as much as personal recommendations||92%|
|Percentage of consumers who will only use a business if it has 4 or more stars||85%|
A review site is a type of digital platform that allows users to read and post reviews about goods, services, or businesses. Nowadays, reviews play an essential role in consumer decision-making, with 97% of consumers reading online reviews before visiting a business. Moreover, 92% of consumers trust online reviews as much as personal recommendations. Reviews with more than four stars are crucial as 85% of consumers will only use a business that has four or more stars. These statistics highlight the importance of having positive reviews on review sites and the potential impact they have on businesses.
|63%||The percentage of millennials who read movie reviews regularly before deciding whether to see a movie.|
|78%||The percentage of people who trust online reviews as much as personal recommendations for music, movies, and TV shows.|
|60%||The percentage of people who said that negative reviews on TV shows or movies deterred them from watching them.|
Film/TV/Music reviews are an essential part of the entertainment industry, as they provide the audience with insight into the quality of different productions. According to statistics, 63% of millennials read movie reviews regularly before deciding whether to see the film. Additionally, 78% of people trust online reviews as much as personal recommendations for music, movies, and TV shows, which highlights the importance of online review platforms. Negative reviews also have an impact on the audience, with 60% of people stating that negative reviews deterred them from watching certain movies and TV shows. These statistics show the significance of Film/TV/Music reviews and how they impact the entertainment industry.
Consumer product reviews
|Number of consumer product reviews in 2020||4.5 billion|
|Percentage of consumers who read online reviews before making a purchase||93%|
|Percentage increase in conversion rate for products with positive reviews||17%|
|Average star rating for products with the most reviews||4.4 stars|
Consumer product reviews play a crucial role in the buying decisions of consumers. In 2020 alone, there were 4.5 billion consumer product reviews. It’s no wonder that 93% of consumers now read online reviews before purchasing a product. Positive reviews have also been shown to increase conversion rates by 17%. The average star rating for products with the most reviews is 4.4 stars. With these statistics in mind, it’s clear that having positive consumer product reviews can greatly benefit businesses in terms of sales and brand reputation.
|Number of book reviews written in 2020||3.1 million||Statista|
|Percentage of consumers who read reviews before purchasing a book||83%||BrightLocal|
|Percentage of consumers who trust online book reviews||72%||Local Consumer Review Survey|
|Average rating for books on Goodreads||3.9/5||Goodreads|
Book reviews have become an integral part of the book industry. In fact, 83% of consumers read reviews before buying a book. With 3.1 million book reviews written in 2020, they provide valuable insight into a book’s content, style, and overall quality. Additionally, 72% of consumers trust online book reviews, making them a crucial aspect of a book’s success. On average, books on Goodreads have a rating of 3.9 out of 5. These statistics highlight the importance of book reviews for both consumers and authors alike.
|Number of monthly Google searches:||128 million|
|Percentage of consumers who read reviews before visiting a restaurant:||93%|
|Average star rating customers look for before visiting a restaurant:||4.4/5|
|Percentage increase in revenue for restaurants with higher ratings:||5-9%|
Restaurants reviews have become critical to the success of a restaurant. With around 128 million monthly searches, it’s essential to ensure your restaurant appears in the top search engine results. 93% of consumers read restaurant reviews before visiting, with an average star rating of 4.4/5 being the most sought after. A 5-9% increase in revenue can be achieved by having a higher rating on Google reviews. Ensuring your restaurant has a strong online review presence will attract new customers and help retain existing ones.
Local business reviews
|Percentage of consumers who read online reviews before visiting a local business:||93%|
|Percentage increase in likelihood of purchase for a business with positive reviews:||31%|
|Percentage of consumers who trust online reviews as much as personal recommendations:||72%|
Local business reviews are important for both consumers and businesses. Over 90% of consumers read reviews before visiting a local business, with 72% trusting them as much as personal recommendations. Positive reviews can lead to a 31% increase in the likelihood of a purchase being made. Therefore, businesses should encourage happy customers to leave reviews online to boost their reputation and attract more customers. These statistics come from reputable sources such as BrightLocal and Forbes.
|Number of travel review websites||1.5 billion||Statista|
|Percentage of travelers who read reviews before booking a trip||77%||TripAdvisor|
|Percentage of travelers who will not book a hotel or resort with no reviews||53%||TripAdvisor|
Travel reviews are an essential resource for travelers making booking decisions. With 1.5 billion travel review websites available, it’s no wonder that 77% of travelers read reviews before booking a trip. Additionally, over half of travelers will not book a hotel or resort with no reviews. This highlights the importance of regularly monitoring and managing online travel reviews for businesses in the tourism industry.
|73%||of consumers trust a business more after reading positive reviews.|
|88%||of consumers trust online reviews as much as personal recommendations.|
|92%||of consumers now read online reviews before making a purchasing decision.|
In today’s digital age, online reviews play a crucial role in the decision-making process for consumers who seek health and fitness guidance. Research has shown that 73% of consumers trust a business more after reading positive reviews, and 88% of consumers trust online reviews as much as personal recommendations. As a result, 92% of consumers now read online reviews before making a purchasing decision, which emphasizes the need for companies in the health and fitness industry to have a positive online reputation to attract and retain customers.
(Statistics taken from BrightLocal’s 2021 Local Consumer Review Survey)
Beauty product reviews
|Number of monthly searches on Google:||245,000|
|Number of reviews of beauty products on Amazon:||over 27 million|
|Percentage of consumers who trust online reviews:||91%|
Beauty product reviews are a highly sought-after commodity in the world of online retail. With over 27 million reviews of beauty products on Amazon alone, it’s clear that customers value the opinions of others when deciding on what products to purchase. In fact, 91% of consumers say they trust online reviews as much as personal recommendations. With 245,000 monthly Google searches for “beauty product reviews,” it’s important for companies to make sure their products are being reviewed positively and frequently to stay competitive in the market.
Video game reviews
|Over 164 million people in the United States play video games||Statista|
|Video game industry revenue in the U.S. was over $43 billion in 2018||ESA|
|Reviews influence the purchasing decisions of over 95% of consumers||Forbes|
Video games have become a popular form of entertainment, with over 164 million people in the United States playing games. The video game industry has generated over $43 billion in revenue in 2018 alone. When making purchasing decisions, over 95% of consumers are influenced by reviews. This makes video game reviews a crucial aspect of the industry, highlighting the importance of providing quality content that accurately portrays the game’s strengths and weaknesses.
Technology product reviews
|Keyword:||Technology product reviews|
|Clicks per search:||2.5|
|Cost per click:||$2.20|
Technology product reviews are highly sought-after, with 8,100 monthly searches and low competition. This makes it a valuable topic to focus on for websites and businesses looking to drive traffic. With an average of 2.5 clicks per search and a cost per click of $2.20, the potential for paid advertising is also significant. As such, creating quality content and optimizing pages for search engines to facilitate finding them has the potential to benefit those in the technology review industry.
|Total number of app downloads||218 billion|
|Number of active app users per month||3.14 billion|
|Percentage of app users who read reviews before downloading||90%|
|Average rating given by app users||4.3 out of 5|
|Number of reviews needed to increase app downloads by 56%||50 or more|
App reviews play a crucial role in the success of mobile applications. With over 218 billion app downloads and 3.14 billion active app users per month, it’s important for app developers to pay attention to app reviews. A whopping 90% of app users read reviews before downloading an app, and the average rating given by app users is 4.3 out of 5. If an app has 50 or more reviews, it can increase the app downloads by 56%. These statistics highlight the importance of app reviews for mobile app developers and their potential impact on the success of their apps.
Fashion product reviews
|90%||of consumers read product reviews before purchasing clothing or fashion products online.|
|86%||of buyers are willing to pay more for products with positive reviews.|
|70%||of consumers trust online reviews as much as personal recommendations.|
Fashion product reviews play a crucial role in the online purchase behavior of consumers. As per the statistics, around 90% of customers read reviews before buying clothing or fashion products. Moreover, 70% of them treat online reviews as trustworthy as personal recommendations. Positive reviews also heavily influence customers’ willingness to pay for a product of a certain brand, as 86% are happy to spend more on products with positive reviews. These statistics highlight the critical need for fashion product reviews in boosting sales by providing customers with reference points to make informed decisions.
Sports equipment reviews
|Type of Sports Equipment||Number of Reviews on Google||Average Rating on Google|
Looking for sports equipment reviews? Look no further than Google, where millions of reviews from verified users can help you make an informed decision. Sports equipment reviews cover a wide range of products, including football gear, basketball equipment, tennis equipment, and golf equipment. With hundreds of thousands of reviews for each category and an average rating of 4.3 to 4.6 out of 5, you can be sure that you are getting reliable feedback from fellow athletes and enthusiasts. Make the best choice for your next purchase with a little help from the Google search engine.
|Search Engine||Keyword||Organic Results||Ad Results||Click-Through Rate (CTR)|
|“car reviews”||1.7 billion||62 million||35.7%|
|Bing||“car reviews”||87.5 million||12.4 million||16.7%|
Car reviews are a popular search topic, with Google returning 1.7 billion organic results and Bing returning 87.5 million for the keyword “car reviews.” With 62 million ad results on Google and 12.4 million on Bing, there is significant competition to be seen by users. The click-through rate for this topic is 35.7% on Google and 16.7% on Bing. Having relevant and high-quality content is crucial to stand out in this search space.
Home appliance reviews
|Monthly Google searches||9.9 million||Google Keyword Planner|
|Number of reviews||25,000+||Consumer Reports|
|Average review rating||4.2 stars||Home Depot|
Home appliance reviews offer valuable insights into the quality and performance of various household machines. With over 9.9 million monthly Google searches, it’s clear that consumers place a high value on these reviews. The popularity is demonstrated by the vast number of reviews available on Consumer Reports, which currently has 25,000+ reviews for common household appliances. Home Depot reports an average review rating of 4.2 stars for appliances, indicating that those purchased based on research are often satisfying purchases.
Pet product reviews
|87%||of pet owners trust online reviews before making a purchase|
|90%||of shoppers don’t purchase from businesses with low ratings|
|63%||of consumers are more likely to purchase a product if it has positive reviews|
Pet product reviews are crucial for attracting potential customers and influencing their purchasing decisions. A staggering 87% of pet owners seek out online reviews before making a purchase. Additionally, an overwhelming 90% of shoppers won’t purchase from a business with low ratings. Positive pet product reviews can increase a product’s likelihood of being purchased by 63%. It is essential for businesses targeting pet owners to prioritize obtaining positive reviews to attract and retain customers.
(Source: BrightLocal Local Consumer Review Survey)
|Percentage of consumers who read online reviews before attending an event||97%||BrightLocal|
|Average time spent reading reviews before attending an event||6 minutes||Eventbrite|
|Percentage of consumers who trust online reviews as much as personal recommendations||72%||Search Engine Land|
Event/entertainment reviews play a crucial role in the decision-making process of consumers. In fact, 97% of consumers read online reviews before attending an event, spending an average of 6 minutes reading them before making a decision. Furthermore, 72% of consumers trust online reviews as much as personal recommendations. This emphasizes the importance of having positive and reputable event/entertainment reviews for businesses to attract potential customers.
Educational material reviews
|Number of online searches per month||15,000|
|Number of websites with related content||4,500,000|
|Percentage of internet users seeking educational material reviews||25%|
An educational material review is a type of content that provides useful information about books, courses, and other learning materials. According to statistics, 15,000 online searches are made every month related to educational material reviews. In addition, it is estimated that there are 4,500,000 websites offering such reviews to interested users. A significant percentage of internet users, 25% to be exact, are actively looking for educational material reviews to help them make informed decisions about their learning. These statistics prove the considerable value that educational material reviews hold in the online world, offering enduring benefits to both users and creators.
Financial product reviews
|80%||of consumers trust online reviews more than personal recommendations|
|92%||of B2B buyers are more likely to purchase after reading a trusted review|
|63.6%||of consumers are more likely to make a purchase from a website that has user reviews|
Financial product reviews are a crucial aspect of making informed investment decisions. According to recent statistics, online reviews carry significant weight in the decision-making process of both B2B and B2C customers. A staggering 80% of consumers trust online reviews more than personal recommendations, while 92% of B2B buyers are more likely to make a purchase after reading a trusted review. Additionally, over 63% of consumers are more likely to make a purchase from a website that has user reviews. Having access to reliable financial product reviews is a must for those seeking to make informed investment decisions.